Audience Analytics, L.L.C is a television analysis and software company based in Provo, Utah. We help professionals in the television broadcasting, cable, and advertising industry to make better decisions by developing the industry's most powerful software tools, which include:
- Power Based on a very large warehouse that maintains respondent level, summary (ratings/share), audience response, and financial data.
- Speed Database engine that is designed and tuned for audience analysis.
- Simplicity Intuitive interface with graphical analysis.
- Scientific Basis Advertising response theory, audience recall modeling, audience valuation weighting, etc.
The pages presented here rely heavily on the graphical and analytical tools available in the
Audience Analysis System
.
Dr. Mark Cannon is president of Audience Analytics. His professional background includes 10 years at the GE Research and Development Center, where he helped to develop several innovative techniques for analyzing television programming, promotion, and finance. He received his Ph.D. degree from Rensselaer Polytechnic Institute with the completion of the dissertation, A Network Television Viewing Choice Model for Optimizing Program Promotion Scheduling.
| Address: | Audience Analytics, L.L.C. |
| 290 East 2020 North |
| Provo, Utah 84604 |
| Phone: | (801) 370-9944 |
| E-mail: | cannon@AudienceWatch.com |
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