The actual data used by our products is flexible depending on the needs of each client, and can come from a variety of commercial sources, including:

• Respondent level data from Nielsen Media Research (Nielsen)
• Aggregate data from Nielsen (such as rating and share data)
• Advertising and promotion schedule data from Competitive Media Reporting (CMR)
• Advertising CPM data from CMR
• Etc.

Additionally, the database is designed to allow convenient addition of other commercial and proprietary data from a variety of sources.

Use of all our software products requires prior data licensing from each data provider.

The data used by examples in this web site are simulated based on the principles found in A Network Television Viewing Choice Model. The examples do not contain actual data from either Nielsen Media Research, or Competitive Media Reporting.

The intent in the examples is to illustrate analytical techniques, not to resemble actual conditions in the television industry. Audience Analytics shall not be liable for any errors in content, or for any actions taken in reliance thereon.