We are interested in improving the system to make it an important and convenient source of television viewing information. In particular, we want to emphasize the following:

• Rapid, interactive decision support for broadcasting and advertising professionals in all functional areas.
• Convenient access to many types of very large broadcasting and advertising databases.
• Easy-to-use tools for a wide range of analyses, such as forecasting, optimization, and graphical data presentation.
• Close coupling with intranets and the Internet for data delivery and storage.
• Convenient integration with existing financial, sales, marketing, and programming systems.