For example, suppose we are interested in the family friendliness of programming for some night of the week. We want to know what percentage of the homes with children 12-17 watching each program also had adults 35-49 with them.
The following table indicates that 79% of the teens watching Movie #2 on Network C were doing so with an adult. At the bottom of the list, only 28.9% of the teens watching Drama #6 on Network B also had adults watching with them.
| Youth Viewing With Adults | ||||
| Program Name | Qtr Hour | Network | Unified CoView % HHs M/F 12-17 viewing with M/F 35-49 |
Unified CoView % Viewers M/F 12-17 viewing with M/F 35-49 |
|---|---|---|---|---|
| Movie #2 | 9:00 PM | NetC | 77.1 | 79.0 |
| Movie #2 | 9:00 PM | NetB | 43.0 | 47.1 |
| News #13 | 9:00 PM | NetA | 51.0 | 51.0 |
| News #11 | 8:00 PM | NetC | 67.5 | 69.5 |
| Drama #6 | 8:00 PM | NetB | 28.0 | 28.9 |
Of course, we can turn the question around and ask what percentage homes with adults watching also had children with them:
| Adults Viewing With Youth | ||||
| Program Name | Qtr Hour | Network | Unified CoView % HHs M/F 35-49 viewing with M/F 12-17 |
Unified CoView % Viewers M/F 35-49 viewing with M/F 12-17 |
|---|---|---|---|---|
| Movie #2 | 9:00 PM | NetC | 14.2 | 15.2 |
| Movie #2 | 9:00 PM | NetB | 22.0 | 22.8 |
| News #13 | 9:00 PM | NetA | 17.0 | 24.7 |
| News #11 | 8:00 PM | NetC | 16.1 | 16.1 |
| Drama #6 | 8:00 PM | NetB | 24.3 | 27.9 |
Using the Audience Analysis System This analysis required about 15 seconds to set up, and 5 seconds to compute.