The term program experience is a type of loyalty that refers to the portion of an audience that was exposed to prior episodes or prior quarter hours of a program.

Week to Week Analysis

Weekly Drama Experience Over 4 weeks

In the chart above, for example, we analyze adults 18-49 over four episodes of a weekly drama.

• 35% of the viewers on week 2 saw some portion of the program on week 1.
• 65% of the viewers on week 2 saw no portion of the program on week 1.
• 15% of the viewers on week 3 some portion of the program on both week 1 and week 2.
• 53% saw none of it on week 1 or week 2

The red title for the week 2 episode indicates a repeat.

Quarter Hour to Quarter Hour Analysis

Movie Experience During One Evening

This chart shows the program experience by quarter hour for adults 18-49 for a popular movie.

• 82% of the people who watched the second quarter hour also saw the first quarter hour.
• 18% of the people who watched the third quarter hour did not see the previous two quarter hours.
• 34% of the people who watched the last quarter hour also watched the previous seven quarter hours. In other words, 62% of the people who watched the last quarter hour missed some portion of the movie.