Audience Analytics

For Television Programming and Advertising Professionals

Reach Glossary
·	Reach
	·	Effective Reach
	·	Incremental Reach
	·	Network Reach
	·	Incremental Net Reach
Glossary
·	Audience Data
·	Audience Distribution
·	Audience Flow
·	Audience Sample
	·	Sample Analysis
	·	Sample Details
	·	Drill down
	·	Unified Sample
·	Audience Tracking
·	Co-viewing
·	Demographic Group
·	Exposure Group
·	Impressions
·	Influence Index
·	Optimization
	·	Integrated
	·	Transparent
	·	Spot Optimization
	·	Steps
·	Program Environment
·	Program Trends
	·	Defection
	·	Experience
	·	Program Loyalty
	·	Retention
·	Quad Analysis
·	Reach
	·	Effective Reach
	·	Incremental Reach
	·	Network Reach
	·	Incremental Net Reach
·	Recall
·	Recency Theory
·	Response Index
·	Roadblock
·	Valuation
	·	Audience Valuation
	·	Efficiency Plot
	·	Exposure Valuation
	·	Audience Efficiency
·	Viewing Quintile

Reach

Reach The unduplicated percentage of a population that is exposed to an advertising media vehicle or schedule at least once during a designated time period (usually four weeks).

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